Maelys, known for its body-firming skincare products, is rolling out to Ulta Beauty stores. This marks the direct-to-consumer brand’s first retailer partnership.

The brand’s success is fueled by its unique and proprietary marketing-data platform, and its tech-meets-body care solutions—resulting in a 100% growth year-over-year.

Rom Ginzburg, CEO of Maelys, says, “As body ‘skinification’ continues to rule in the body care category, with Maelys at the forefront, there is limitless opportunity for our partnership with Ulta Beauty.”

Customers can find Maelys within the new “Skincare We’re Loving” section of Ulta Beauty, a dedicated space for category heroes and emerging brand discovery.

Ulta Beauty shoppers will find Maelys’ best-selling body reshaping products in stores nationwide and on Ulta.com, including:

• B-TIGHT Lift & Firm Booty Mask
• B-FLAT Belly Firming Cream
• B-THICC Booty Enhancing Mask
• B-FLEX Lift & Firm Arm Cream
• B-PERKY Lift & Firm Breast Mask
• GET-CHEEKY Enriched Cellulite Oil
• GET-SPRUNG Enriched Stretch Mark Oil